Ep. 329: A Deep Dive on Beauty Copywriting with Writers from Dieux, Sol de Janeiro, and Glossier
In today’s episode of Naked Beauty, I spoke to three writers from top beauty brands: Glossier, Dieux, and Sol de Janeiro for a deep dive into all things beauty copywriting. In the crowded landscape of beauty, tone, and voice are key ways for brands to break through the noise. I’ve been wanting to do an episode on this topic for so long - tune in for conversations with Laura Casciola of Dieux Skin, Hardeep Gill, formerly a copywriter for Glossier, and Janell Hickman of Sol de Janeiro for an in-depth discussion of what it takes to translate brand personality into copy that sells. We discussed the collaborative efforts it takes to write copy, the importance of intentional messaging, and how to customize copy for social media. We also got to dive into what it takes to become a copywriter and how artificial intelligence might change the field.
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Follow Cyndia: @cyndiaharvey
Ep. 328: Dita Von Teese on The Transformative Power of Glamour
Sir John and I had a fascinating conversation with Dita Von Teese, the Queen of Burlesque. We talked about her childhood and the Hollywood starlets that inspired her to transform into the pinup girl of her dreams. Dita shared with us how her start dancing in the rave and strip club scene empowered her to always be her unique self. We also got the inside scoop on her Vegas show, a compilation of her life's work that includes original and iconic Bob Mackie costumes and of course her incredible beauty and skincare routine. Our chat illuminates Dita Von Teese’s lasting ability to give people permission to be their full and eccentric selves.
Tune in as we discuss:
Why what you build is more important than what you’re born with
Defining feminism as one that allows women and lgbtq+ people to embrace their eroticism and power
Burlesque’s surprising American roots and eccentric history
The beauty rules she’s learned from incredible older women
Her skincare secrets
How the history of perfume inspires her scents
Ep. 327: Beauty Rant/Beauty Rave: The Eyelash Extension Addiction Cycle
Welcome to another Beauty Rant/Beauty Rave, and this time I had to dedicate an entire episode to the beauty cycle I’m currently in the grips of: lash extensions. What started as a simple birthday set of lashes has turned into a whole lash journey and I unpack it all, lash blindness included. I go over some practical advice on maintaining extensions, discuss the importance of communicating effectively with lash techs, and suggest alternatives like lash serums and my favorite strip lashes.
Shop all of the products mentioned in today's episode here: https://shopmy.us/collections/927424
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with me: @brookedevard
Ep. 326: Elaine Welteroth on Her Powerful Home-Birth Experience and Birthfund
In our follow-up conversation Elaine and our mothers discuss the many lessons that motherhood teaches us about ourselves before and after giving birth. Elaine talked about the Birth Fund, and what spurred her to provide midwifery care to families across the U.S. She explained some of the differences between the traditional medical model and midwifery, which can provide lifesaving care that mends our maternal health crisis. This conversation illuminates how birth choice is critical for expecting mothers.
Tune in as we discuss:
What inspired Elaine Welteroth to start BirthFund
Why the midwifery care provided by Birth Fund is urgent
Elaine’s powerful home-birth story
How Elaine learned that giving birth could be transformative and empowering if one is supported effectively
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Follow Elaine: @elainewelteroth
Ep. 325: Four Black Moms on Love, Life, and Finding the Right Partner ft. Elaine Welteroth, Deborah Welteroth, and Jerri Devard
In this heartfelt episode of Naked Beauty, I sat down with Elaine Welteroth, an acclaimed journalist and dear friend, along with our iconic mothers for an intimate conversation about motherhood. Elaine and I are deep into our second pregnancies, a time that sparks a lot of reflection, so we thought it’d be great to reflect with the women who influenced us the most: our mothers. We explore the profound wisdom and self-care habits passed down from their mothers and hear their perspectives on what it takes to build a decades-long marriage. This episode is full of black maternal wisdom about love, identity, motherhood, and the invaluable support systems in our lives.
Tune in as we discuss:
The significance of choosing strong partners
The challenges and rewards of balancing work and family
Our mothers’ approaches to raising mixed-race and Black children
How parenthood has changed since our mothers had us
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Join the Naked Beauty Community on IG: @nakedbeautyplanet
Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with me: @brookedevard
Follow Elaine: @elainewelteroth
Ep. 324: Law Roach on Cultivating Confidence
“I think self-love and happiness are habits” - Law Roach
In this episode of the Naked Beauty podcast, Sir John and I spoke with the one and only Image Architect Law Roach. We explore his remarkable journey in transforming celebrities into fashion icons, delving into his path from the south side of Chicago to styling stars like Zendaya, Celine Dion, and Megan Thee Stallion. We also discuss his new book, 'How to Build a Fashion Icon,' and emphasize the pivotal role of confidence. Law opens up about his creative process, the importance of building a personal brand and overcoming challenges within the fashion industry. He shares personal insights into his self-love and confidence journey, the mental health impacts of his career and when he feels most beautiful.
Tune in as we discuss:
Law’s new book, How to Build a Fashion Icon, and his key tips on cultivating confidence
Law’s creative process and vision for his clients
How Law approaches building his own personal brand
Law’s top beauty favorites
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with me: @brookedevard
Follow Sir John: @sirjohn
Ep. 323: Navigating Broken Beauty Standards ft. Candice Brathwaite-Aboderin
Author, journalist, TV presenter, fellow podcaster and creator Candice Brathwaite-Aboderin is here on the pod and ready to talk through the evolution of her relationship with beauty. From her tomboy phase where she was completely uninterested in appearances, to her dancehall girl phase battling breakouts for the first time, to life as a mom helping her kids navigate anti-black beauty standards, Candice has seen and felt it all. Tune in as we discuss her beauty icons, favorite products, that signature shaved head, fighting fatphobic narratives, what to do when you’ve outgrown your social circle, and more. Enjoy!
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Links to Products/Resources: La Roche Posay SPF, The Ordinary Hyaluronic Acid, Dr. Sturm Dark Skin Tones Hyaluronic Acid, Charlotte Tilbury Pillow Talk Mascara, Laura Mercier Loose Setting Powder, MAC (Nightmoth, Ruby Woo), Ren Balm Cleanser, Elemis Cleansing Balm, Dr. Dennis Gross Peel Pads
Join the Naked Beauty Community on IG: @nakedbeautyplanet
Check out nakedbeautypodcast.com for all previous episodes & search episodes by topic
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
Stay in touch with me: @brookedevard
Follow Candice: @candicebrathwaite
Ep. 322: Brigette Romanek on the Art of Interior Design
Brigette Romanek is an Architectural Digest-recognized interior designer who has furnished the homes you’ve likely drooled over on Instagram. Given my recent move and renovation journey, I’ve been dying to get her on the show, and just as I expected our conversation was spectacular. We delve into her self-taught journey, collaborations with high-profile clients like Gwyneth Paltrow and Beyoncé, and her philosophy of creating Livable Luxe. Brigette opens up about how her nomadic childhood influenced her aesthetic, the blend of functionality and beauty in her designs, and her signature use of layering and greenery.
Tune in as we discuss:
Brigette’s approach to crafting spaces that reflect her clients
Brigette’s top tips for designing with impact in your own home
How being a self-taught designer has impacted Bridget’s career
The skincare products Bridget is using and loving
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with me: @brookedevard
Follow Bridgette: @BrigetteRomanek
Products Mentioned:
Ep. 321: Harvesting Nature for Powerful Skincare ft. Shiseido’s Robert Meyer
Sir John and I had an incredible conversation with Robert Meyer, a skincare expert, and top Shiseido training executive. Robert talked with us about what his decades-long career, at some of the most influential beauty companies, has taught him about beauty and the consumer experience. Specifically, how Shiseido successfully translates 150 years of Japanese beauty history to consumers around the globe. We discussed how the brand meets the needs of more educated consumers, remains aware of specific generational interests, and meets rapidly changing sun protection needs. Our chat also focused heavily on Shiseido’s innovative cosmetic technologies, including 2500 patents, and how they merge science and nature to create such unique product offerings.
Tune in as we discuss:
How Shiseido’s research & development process highlights their global perspective
The Japanese myths and oral histories that inspire Shiseido’s product development
Shiseido’s 20-year relationship with the Skin Cancer Foundation
Why deep sleep is such a significant step in any skincare routine
Whether or not “fragrance-free” products are actually a myth
Products Mentioned:
Shiseido Benefiance Wrinkle Smoothing Cream
Shiseido Sunscreens (Clear sunscreen stick, Oil-Free Mineral Sunscreen, VitaClear)
Synchro Skin Self-Refreshing Foundation SPF 30
Shiseido Bio-Performance Skin Filler Serum Duo
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
Check out nakedbeautypodcast.com for all previous episodes & search episodes by topic
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Stay in touch with us: @brookedevard x @sirjohn x @shiseido
Ep. 320: Beauty Dispatch From Zambia
I had the incredible opportunity to travel to Zambia with my husband, son, and growing baby, and I couldn’t help but be mesmerized by all the beauty I saw. In this beauty dispatch from Zambia, you'll hear about the beauty insights I gained, from marveling at the local wildlife and skincare traditions to making Mongongo oil with the Booma Women’s Cooperative and of course, shopping in the local market.
Tune in as I discuss:
The beauty of the school children in Zambia and the impact of colonialization
Everything I learned about birthing and skincare rituals in wildlife
The benefits of Mongongo oil, which I tried my hand at making
The delicious local food I got to try
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with me: @brookedevard
Buy the Naked Beauty Fragrance Here
Ep. 319: The Power of Owning Your Story & a Makeup Masterclass ft. Jackie Aina and Sir John
Trigger warning: We discuss emotional and physical abuse in this episode.
In Part Two of our conversation with Jackie Aina, Sir John and I learned even more about what drives her. Jackie shared how she learned to enforce boundaries with her huge online community of supporters and how to engage with difficult topics. This led to an incredible discussion of her survival story, how her experiences inform her approach to helping others escape abusive environments, and her relationship non-negotiables. We also talked about her entrepreneurship journey, her management style and how she developed her fragrance business. And of course, couldn’t let Jackie leave without giving us some makeup tips!
Tune in as we discuss:
Signs of domestic and emotional abuse
What she believes are the best ways to support abuse survivors\
How she’s built her fragrance business
Tried and true beauty secrets for long lasting wear in any climate
Why “knowing your face” ensures you always love your glam
What are her most important skin care investments
Shop this episode on ShopMyShelf
Lancôme Teint Idole Ultra Wear
Ben Nye Final Seal Matte Sealer
ONE/SIZE On ‘Til Dawn Setting Spray
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with us: @brookedevard x @sirjohn x @jackieaina
Buy the Naked Beauty Fragrance Here
Ep. 318: Jackie Aina Unfiltered: Beauty, Business, and Breaking Barriers Part 1
Sir John and I had the pleasure of sitting down with Jackie Aina, the original YouTube It Girl turned entrepreneur and advocate. For the past 15 years Jackie has shaped conversations about Black women in beauty on every major social media platform. In part one of our conversation we talked to Jackie about what inspired her to create content initially and how having a presence online has changed over time. Jackie also talked about her relationship to beauty as a child, the strategy behind transitioning from beauty to lifestyle content, and how she sustains loving friendships IRL.
Tune in as we discuss:
Why Jackie still prefers longform content
Her experiences encountering colorism as a child without internalizing it
How to skillfully explore difficult topics with a diverse audience
Ways to identify and recover from burnout
Why you can’t have great friends without being one
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with us: @brookedevard x @sirjohn x @jackieaina
Ep. 317: Kelly Rowland & Joomee Song Discuss the Importance of Beauty from the Inside Out
I had the incredible opportunity to partner with Shiseido for a live conversation with everyone’s favorite triple threat, Kelly Rowland and Face Architect Joomee Song. During Shiseido’s inaugural Benefiance retreat, we talked everything beauty, business, travel, and motherhood. We had such a great time talking about our respective visits to Japan, our approaches to aging, and of course our first impressions of the Benefiance eye cream. We even got some great beauty tips from the live audience!
Tune in as we discuss:
How we use our nighttime skincare routines to practice self care
What it’s like aging in the public eye
How our under eye area changes as we age
Generational examples of beauty and self care
What every good eye cream must have
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with us: @brookedevard x @kellyrowland x @joomee_song x @shiseido
Ep. 316: Behind The Scenes of the Naked Beauty Fragrance
The Naked Beauty fragrance is finally here! Over the course of the last 10 years, I’ve been experimenting with creating my own fragrances, mixing essential oils until I found blends that I loved. Now, many years later, my very first fragrance, Naked Beauty has finally launched, and I wanted to give you an in-depth look at what it took to make the fragrance. From smelling over 15 different iterations of the fragrance to creative directing my own campaign in the canyon behind my home, this was a true labor of love. Listen for more details on the making of the fragrance - it’s a whole new way to experience Naked Beauty.
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See the campaign images for yourself
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Brands & Products Mentioned:
Ep. 315: Unlocking Your Truest Self & Personal Evolution ft. Sir John
"If you're not getting nos, you're not challenging yourself to your full potential."
Last month, Sir John and I had a great live show in Beverly Hills. As a Cancer and a Leo, this time of year naturally brings reflection for both of us, and we went deep during the live show! The energy in the room was amazing, and the conversation was so incredible that Sir John and I knew we had to bring these topics to the larger Naked Beauty audience. We had a beautiful discussion on personal growth, building an authentic personal brand, and the impact of meaningful connections. This conversation was presented by Sunglass Hut and Acast.
Tune in as we discuss:
- A behind-the-scenes look at a live show in Beverly Hills
- Personal birthday reflections from Brooke and Sir John on growth, gratitude, and creativity
- Sir John's number 1 red lip recommendation
- Tips on finding and maintaining an authentic personal brand
- The importance of having the right team and positive energy around you.
- Discussions on the value of self-care, investing in oneself, and the beauty of embracing change.
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with me: @brookedevard
Follow Sir John: @sirjohn
Ep. 314: Demystifying Pregnancy Skincare feat. Amy Koberling, PA
In my follow-up conversation with Amy Koberling PA, The Skinthusiast, we talked about all things pregnancy skincare. The conversation covered our experiences with pregnancy myths about products, skincare treatments, and even food. Amy shared her professional opinions about why expecting moms don’t need brand new skincare routines, dietary books she recommends for those who are trying or expecting, gestational diabetes, and what current research says about retinoids, sunscreen, and more. The information in this episode is for informational purposes. It is not a substitute for personalized and professional medical advice.
Tune in as we discuss:
Context for why retinoids are generally not considered pregnancy safe
Using lower concentrations of some ingredients versus eliminating them entirely
The ethical dilemmas that prevent research and testing on pregnant women
What we don’t about how red light therapy can affect babies during pregnancy
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Shop My Favorite Products & Pod Discounts on my ShopMyShelf
Stay in touch with us: @brookedevard x @amykoberling
Products Mentioned:
Expecting Better by Emily Oster
Real Food for Pregnancy by Lily Nichols
Real Food for Fertility by Lily Nichols
Ep. 313: Sabrina Elba’s Ambitious Mind and Her Quest to Lead A-Beauty
Over the course of 18 packed hours, I shadowed the ambitious and energetic Sabrina Elba for 54 Magazine. When 54 reached out and asked me to write the cover story on Sabrina and her award-winning S'ABLE Labs brand I knew I had to do it, despite having never written a cover story before. In less than 24 hours, Sabrina and I did pilates, tested lab samples, met with her woman-led team, and danced the night away at a party hosted by Naomi Campbell. Our time together illuminated exactly why Sabrina is the perfect person to lead the charge on ethical A-Beauty’s global takeover. Listen in to hear the entire cover story.
Tune in as we discuss:
S'ABLE Labs’ Somalian roots
Why Sabrina decided to attend the London School of Beauty
Her commitment to using ethically sourced ingredients
What inspires her four person woman led team
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with us: @brookedevard x @sabrinaelba
Ep. 312: Unmasking Skincare Marketing feat. Amy Koberling, PA
When I met Amy Koberling aka The Skinthusiast, I knew I had to have her on the podcast to talk about what we should really be paying attention to when buying skincare. During our conversation, Amy dispelled some common beauty myths and misunderstandings about popular ingredients from benzoyl peroxide to vitamin C. Our conversation covered trends in skincare marketing, overhyped and underhyped products, and how we ensure credibility with our audiences.
Tune in as we discuss:
The rise of A-Beauty and products from Africa
Why we should shop by skin concern and not ingredient
What we can do to respond to inevitable collagen loss
How to determine which red light therapy tools to invest in
The most effective way to layer skincare products
Sir John and I are hosting a live show in Los Angeles! Get tickets while they're still available.
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with us: @brookedevard x @amykoberling
Brands & Products Mentioned:
Ep. 311: Cultivating Your Summertime Fine with Sir John and Brooke
In this week’s episode, Sir John and I sat down to chat about what it means to be Summertime Fine mentally and physically. Our conversation included a very special announcement from Brooke, thoughts on how we recharge after major events, and our favorite eye looks on Black women. Sir John shared some tips on elevating any look with custom grills and gave details on his innovative guide to contouring in the sun. Brooke talked about how her ideal summer looks will accentuate her changing body and why we need to keep making the effort to look good. No conversation would be complete without a discussion of the core values that drive us to do the work we do. Thank you to Sunglass Hut and Acast for making this conversation possible!
Tune in as we discuss:
The consequences of body types becoming fashion trends
How Sir John leads his team with compassion
Which of our shared core values guide our work and lives
The importance of communicating our needs to our teams and families
Why confidence is the ultimate key to being summertime fine
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with us: @brookedevard x @sirjohn
Ep. 310: Y2K Beauty Culture, Miami Heritage, and Navigating A Career in Content Creation ft. Tefi
In this rerun of one of my favorite episodes, I sat down with TikTok queen herself, Tefi. Estefania Pessoa AKA Tefi is the best friend, cultural commentator, and skinfluencer we all needed during COVID-19, and if you have yet to come across her name on TikTok you are truly missing out. Tune in as we discuss her takes on both the toxicity and joy of Y2K beauty culture, growing up as a half-Colombian, half-Brazilian girl in Miami, working through unhealthy relationships, establishing a career as an influencer, botox, and so much more. Enjoy!
Links to Products/Resources Mentioned: Dr. Barbara Sturm Vitamin C, iNNBEAUTY PROJECT (Vitamin C, Retinol, Moisturizer), YTP (Vitamin C, Cleanser, Peptide Moisturizer), Mighty Patch, Odacité OIl Cleanser, Carla Lab Serum, Paula’s Choice 2% BHA, LolaVie Glossing Detangler, @celebplastic
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Thank you to This is L. for sponsoring this episode!
Join the Naked Beauty Community on IG: @nakedbeautyplanet
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Follow Tefi: @hellotefi / TikTok