Ep. 312: Unmasking Skincare Marketing feat. Amy Koberling, PA
When I met Amy Koberling aka The Skinthusiast, I knew I had to have her on the podcast to talk about what we should really be paying attention to when buying skincare. During our conversation, Amy dispelled some common beauty myths and misunderstandings about popular ingredients from benzoyl peroxide to vitamin C. Our conversation covered trends in skincare marketing, overhyped and underhyped products, and how we ensure credibility with our audiences.
Tune in as we discuss:
The rise of A-Beauty and products from Africa
Why we should shop by skin concern and not ingredient
What we can do to respond to inevitable collagen loss
How to determine which red light therapy tools to invest in
The most effective way to layer skincare products
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