Ep.277: Behind the Scenes of the Naked Beauty Rebrand ft. Madison Utendahl and Tori Baisden of Utendahl Creative

After seven years of telling incredible beauty stories and building a passionate community of beauty fanatics, I’ve watched this show evolve beyond my wildest dreams. 

With such evolution comes the need for innovation! Which is exactly why I turned to my dear friend Madison Utendahl of Utendahl Creative to help with an official Naked Beauty rebrand. 

Tune in as I sit down with her and business partner Tori Baisden to discuss the entire process behind our rebrand as well as their business philosophy at the agency. Whether it’s their commitment to cultivating a safe and diverse environment for female designers, fonts, “blanding,” or productive client feedback, these two are here to break down every aspect of the branding process.